Course Content

Course Content

Videos

1. Definition of Web 2.0 (short video-1.22 min): http://www.youtube.com/watch?v=NVeICpFAB-s&feature=related
2. R/evolution video (example of Web 2.0-5.29 min): http://www.youtube.com/watch?v=-4CV05HyAbM
3. The Machine is Us/ing Us - (video=4.33 min): http://www.youtube.com/watch?v=NLlGopyXT_g&feature=channel
4. What is a CMS? (video 1.23 min) http://www.youtube.com/watch?v=TRLJ-Lie_ks
5. CMS vs. Static Web Sites (video - 3.59 min) http://www.youtube.com/watch?v=_4fDR3J2dbU&feature=related
6. Google Privacy principles (watch video; you may also click on the link under it "What’s stored in a search log when you search on Google) : http://www.google.com/goodtoknow/data-on-google/
7. Cloud Computing Explained: http://www.youtube.com/watch?v=bZJ6yCz2lKs&feature=related
8. To the Cloud by Microsoft (example) http://www.youtube.com/watch?v=Lel3swo4RMc&feature=relmfu
9. Filter Bubble: What the Internet is Hiding From You (9.05 min. video):  http://front.moveon.org/eli-pariser-filter-bubble-ted-talk/
10. What is AdWords? (3.53 min)  http://www.google.com/ads/learn/market-online/videos/what-is-adwords.html
11. The Evolution of Search (2.11 min) http://www.youtube.com/watch?v=mTBShTwCnD4&NR=1&feature=endscreen
12. (watch prior to class) CNBC - "Facebook Obsession" (documentary; 43 mins.): http://video.cnbc.com/gallery/?video=1752879649
13. Who Wants Hulu? (video, 3:01, 6/22/11): http://dealbook.nytimes.com/2011/06/22/who-wants-hulu/
14. Net Neutrality: (NYT video): http://video.nytimes.com/video/2010/08/10/technology/1247468602445/net-neutrality.html?ref=netneutrality
15. CNBC - Inside the Mind of Google (video 43:22): http://www.hulu.com/watch/116372/cnbc-originals-inside-the-mind-of-google 

Historical Perspective

1. A survey of New Media by The Economist: http://www.economist.com/node/6794156?story_id=6794156
2. What is the Internet? (cool online book): http://www.20thingsilearned.com/en-US/what-is-the-internet/1
3. Why We Should Stop Asking Whether Bloggers Are Journalists
   http://www.theatlantic.com/technology/archive/2011/12/why-we-should-stop-asking-whether-bloggers-are-journalists/249864/
4. Technorati's 2011 Blog Report (know types of bloggers) http://technorati.com/blogging/article/state-of-the-blogosphere-2011-introduction/
5. Huffington Post Wins Its First Pulitzer Prize - http://mashable.com/2012/04/16/huffington-post-pulitzer-prize/
6. Video Blogs (example) : http://vimeo.com/videoschool/lesson/5/art-of-the-vidblog

Professional Development

1. 8 Must-Have Traits of Tomorrow's Journalists: http://mashable.com/2009/12/09/future-journalist/
2. Creating A Successful Online Portfolio: http://www.smashingmagazine.com/2008/03/04/creating-a-successful-online-portfolio/ 
3. Create a top-notch multimedia portfolio website: http://tech.journalism.cuny.edu/2011/01/11/create-a-top-notch-journalist-portfolio-website/
4. NEW How to Brand Yourself for the Job Hunthttp://money.usnews.com/money/blogs/outside-voices-careers/2011/12/06/how-to-brand-yourself-for-the-job-hunt
5. Use digital tools to showcase your career and your work: http://stevebuttry.wordpress.com/2012/05/30/use-digital-tools-to-showcase-your-career-and-your-work/ 
6. Tech Start-Ups Find a Home on the Prairie http://www.nytimes.com/2012/11/22/us/silicon-prairie-takes-root-in-the-great-plains.html
7. Example: http://www.siliconprairienews.com/

HTML and Mobile, Google, Cloud Computing & Filter Bubble

1. What is HTML http://www.html.net/tutorials/html/lesson2.php
2. Web hosting and domain names: http://www.jtoolkit.com/wp/2011/01/web-hosting-and-domain-names/
3. Sandbox HTML (use to create HTML assignment, click on "try it yourself" button): http://www.w3schools.com/html/default.asp  
4. Five Mobile Media Issues that Will Define the Future: http://www.poynter.org/latest-news/media-lab/mobile-media/105233/five-mobile-media-issues-that-will-define-the-future/
5. Google Profile: http://topics.nytimes.com/top/news/business/companies/google_inc/index.html
6. Really Cute Book on Cookies (review): http://www.20thingsilearned.com/en-US/browser-cookies
7. Cookies and Privacy: http://www.npr.org/2011/02/14/133756324/Web-Users-Push-For-More-Privacy
8. Deleting Web Browser Cookies & Cache: http://www.nyu.edu/its/faq/cache.html
9. The Beginner's Guide to Search Engine Optimization (chapter 1 is mandatory): http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
10. Exclusive: How Google’s Algorithm Rules the Web (read entire article): http://www.wired.com/magazine/2010/02/ff_google_algorithm/all/1
11. SEO Checklist for New Sites (practical advice): http://www.seomoz.org/blog/an-seo-checklist-for-new-sites-whiteboard-friday

Social Media (Facebook, Twitter, Marketing, Local Examples, All Others)

1. Are We Too Obsessed With Facebook (infographic): http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
2. The Anti-Social Network: http://www.slate.com/articles/double_x/doublex/2011/01/the_antisocial_network.html
3. Facebook Is Using You: http://www.nytimes.com/2012/02/05/opinion/sunday/facebook-is-using-you.html?src=me&ref=general
4. The Evolution of Facebook for Brands: http://mashable.com/2012/03/30/facebook-for-brands/
5. Top 5 Facebook Marketing Mistakes Small Businesses Make:  http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
6. Facebook’s Open Graph Provides Marketers with New Opportunities http://www.searchenginejournal.com/facebook-open-graph-ads/33976/
7. Facebook as News Source? http://www.huffingtonpost.com/lindsay-hoffman/social-media-news_b_1504775.html
8. How Twitter Will Change the Way We Live: http://www.time.com/time/business/article/0,8599,1902604-3,00.html
9. Example of Twitter Promotion: http://mashable.com/2009/07/01/moonfruit-macbook/
10. How Twitter's Trending Algorithm Picks Its Topics: http://www.npr.org/2011/12/07/143013503/how-twitters-trending-algorithm-picks-its-topics
11. Local examples of social media campaigns: Visit Topeka: http://www.visittopeka.us/
12. 4 types of businesses that should be on Pinterest: http://www.ragan.com/Main/Articles/44306.aspx
13. What is Pinterest? http://pinterest.com/about/
14. Tumblr http://www.tumblr.com/about
15. Top 15 Most Popular Social Networking Sites | May 2012http://www.ebizmba.com/articles/social-networking-websites
16.  96 Amazing Social Media Stats for 2016: https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/ 

The Long Tail and Amazon; Hulu, Netflix and YouTube, Webcasting and Podcasting, Wikis,  legal issues, future

1. Case Study for the Long Tail: Amazon Signs Up Authors, Writing Publishers Out of Deal: http://www.nytimes.com/2011/10/17/technology/amazon-rewrites-the-rules-of-book-publishing.html?pagewanted=all
2. Hulu Profile: ttp://topics.nytimes.com/top/news/business/companies/hulu_llc/index.html?scp=1-spot&sq=Huluhttp:///
3. Netflix Profile: http://topics.nytimes.com/top/news/business/companies/netflix-inc/index.html
4. Netflix Said to Be Aiming for a Cable Partnership: http://www.nytimes.com/2012/03/08/business/media/netflix-is-said-to-be-meeting-with-cable-providers.html
5. Netflix Gambles on Big Data to Become the HBO of Streaming http://www.wired.com/gadgetlab/2012/11/netflix-data-gamble/
6. Cable’s Walls Are Coming Down http://www.wired.com/gadgetlab/2012/09/cord-cutters-soon/?utm_source=Contextly&utm_medium=RelatedLinks&utm_campaign=Previous
7. You Tube Profile: http://topics.nytimes.com/top/news/business/companies/youtube/index.html?scp=1-spot&sq=YouTube&st=cse
8. You Tube and Monetization: http://www.nytimes.com/2010/09/03/technology/03youtube.html?_r=1&ref=youtube
9. What is Webcasting?: http://en.wikibooks.org/wiki/The_Computer_Revolution/Internet/Communication/What_is_Webcasting
10. Wikipedia Profile: http://topics.nytimes.com/top/news/business/companies/wikipedia/index.html?scp=1-spot&sq=wikipedia&st=cse
11. The Rise of Crowdsourcing: http://www.wired.com/wired/archive/14.06/crowds.html
12. Kickstarter (example of crowdfunding): http://mashable.com/category/kickstarter/
13. Wikipedia vs. Britannica: http://www.nature.com/nature/journal/v440/n7084/full/440582b.html
14. The original Nature story is not available in full length so here is a Wired article on it: http://www.wired.com/culture/lifestyle/news/2005/12/69844
15. Wikipedia editorial policies: https://en.wikipedia.org/wiki/Wikipedia:Editorial_oversight_and_control
16. Mass Media Wiki MORFORU (example of a wiki): http://morforu.wikidot.com/
17. Copyright and the Internet: http://mason.gmu.edu/~montecin/copyright-internet.htm 
18. How SOPA would affect you: FAQ (includes some slideshows and a great 30-minute video): http://news.cnet.com/8301-31921_3-57329001-281/how-sopa-would-affect-you-faq/
19. How the War on Piracy Will Change: http://mashable.com/2011/01/19/war-on-internet-piracy/
20. Internet Pirates Will Always Win http://www.nytimes.com/2012/08/05/sunday-review/internet-pirates-will-always-win.html
21. Future: The third industrial revolution: http://www.economist.com/node/21553017?fb_ref=activity:
22. Long Live the Web: A Call for Continued Open Standards and Neutrality:  http://www.scientificamerican.com/article.cfm?id=long-live-the-web
23. Algorithms: The Ever-Growing, All-Knowing Way Of The Future: http://www.npr.org/blogs/alltechconsidered/2012/05/14/152444019/algorithms-the-ever-growing-all-knowing-way-of-the-future
24. The Future of Social Media in Journalism: http://mashable.com/2010/09/13/future-social-media-journalism/
25. The Future of Public Relations and Social Media: http://mashable.com/2010/08/16/pr-social-media-future/